About But What About the Children?

2010-2014 — With support from Newman's Own Foundation, National Families in Action created our But What About the Children? campaign. This educational effort seeks to help policymakers find ways to protect children from a legal, commercial marijuana industry that markets the drug to them, like the alcohol and tobacco industries do.

The organization assembled a group of researchers and public-health experts to map out 12 provisions that should be in any law legalizing any addictive drug. NFIA anticipated what happened a few years later when, in 2012, Colorado and Washington became the first states to legalize marijuana for recreational use. Few of NFIA’s 12 provisions found their way into the ballot measures, which were sponsored and financed by legalization proponents.